Dplus KIA Signs New Partnership Contract with HR Platform Flex Dplus KIA has entered into a new partnership agreement with the HR platform, Flex. Flex, the only domestic HR platform, has secured over 49.5 billion won in series B investments and boasts a rapidly growing user base, with more than 60,000 clients. The platform offers comprehensive solutions for various HR issues such as attendance management, payroll processing, electronic contracts, electronic approvals, reviews, and recruitment, all integrated into a single platform. Through this partnership, Dplus KIA plans to collaborate with Flex to enhance objective decision-making based on data and improve the unique work environment within the esports industry. Under the "We Connect Teams" campaign, Dplus KIA and Flex aim to collectively address common HR challenges faced by sports teams. Flex will provide opportunities for the 9 LCK teams, including Dplus KIA, to utilize various programs offered by the platform. Dplus KIA, in particular, intends to actively use the services not only for its office staff but also for players, systematically recording and managing training and rest times, as well as various performance-related metrics. Additionally, through Flex's membership program, the organization plans to conduct organizational diagnostics and create sports-specific HR services to enhance communication methods and teamwork. Dplus KIA Vice President Lee Jun-young stated, "By moving beyond traditional B2C partnerships in the esports industry and entering into agreements with B2B companies, we aim to demonstrate differentiated marketing activities that elevate the brand value of our team." Flex CEO Jang Hae-nam commented, "Through the partnership with Dplus KIA, we hope to address various HR issues faced by esports teams and eventually create membership programs that can assist in evaluating players' performance and achievements. Moreover, we plan to design diverse marketing activities that connect Flex, which is widely used by corporations and their employees, with esports, providing entertainment for fans. We look forward to expanding partnerships with various sports federations, associations, and teams as a result of this collaboration."